Pricing strategy for the real world.
Built for multi-location consumer businesses.
No frameworks. No junior analysts. Just obsessive attention to the numbers that don’t add up.
Your business has outgrown the monetization decisions it was built on.
Businesses evolve. Pricing and packaging often don’t.
Expansion into new markets creates inconsistent pricing. New products and packages solve immediate problems but gradually become more difficult to understand and manage. Years pass without a price increase because no one can confidently quantify the risk.
The decisions that got you here were made for a different business than the one you operate today. What once enabled growth begins to constrain it.
Built for your business.
Every recommendation starts with a diagnostic grounded in your data, your customers, your locations, and your strategic context, not copied from competitors or generic industry practices.
Move quickly, manage risk.
High-impact changes don’t have to be high-risk. Rollout plans are phased to maximize learning, contain downside, and prioritize the opportunities with the greatest return.
Scale what works. Kill what doesn’t.
Experimentation turns major commercial decisions into measured investments. Winning ideas are backed by evidence before they scale. Losing ideas are killed quickly, while they’re inexpensive.
Build capability, not dependence.
The engagement ends, and the capability stays. Models, governance, decision frameworks, and training are transferred to your team so they can continue improving long after the project is complete.
A deck isn’t enough.
The strategy is only the beginning. Lasting value comes from the systems that turn good recommendations into repeatable decisions. We leave behind the models, governance, and capability to continue making better commercial decisions after the engagement.
Development over dependence.
Ryan Moser
Ryan founded Protean Partners to bring an operator’s perspective to commercial strategy.
Before founding Protean, Ryan built and led pricing, revenue strategy, and inventory optimization at ThredUP (NASDAQ: TDUP), through the company’s evolution from startup to public company.
Today, he works directly with founders, CEOs, and private equity-backed consumer businesses, bringing the perspective of someone who has spent his career making, not just recommending, commercial decisions.
Start with a conversation.
If monetization is a strategic priority, let’s talk. We’ll discuss whether there’s a meaningful opportunity and whether Protean is the right partner to pursue it.
Book a 30-minute intro call, or send a note. We’ll take it from there.
Book a call Email Ryan